Church planting is exhilarating—and exhausting. In the first few months, the adrenaline rush can feel unstoppable. You’ve got momentum, crowds showing up, baptisms happening, stories being told. Everything looks like success.

But here’s the trap: the very momentum that feels like God’s blessing can also become the thing that buries you.

If you're planting or leading a church and trying to reach real people in your city, this is your playbook for using Instagram with purpose—tell a story worth following, build a brand that connects, and create content that actually matters.